ROBBINSVILLE, NJ –  Robbinsville-based Positive Solutions was chosen on Thursday as one of three businesses statewide to assist businesses with participating in a pilot E-Commerce Technical Assistance Program by the New Jersey Economic Development Authority (NJEDA).   The program is aimed at helping restaurants, retail stores, and personal care businesses with a physical storefront to continue to operate safely during the COVID-19 (coronavirus) pandemic.  

Owned and operated by Robbinsville resident Andrea Kelliher, Positive Solutions will help these businesses that normally rely on foot traffic and in-person transactions identify and implement the website and ecommerce capabilities they need to stay in business while complying with current health guidelines and changing customer preferences.  

“As a resident and business owner in Robbinsville, I want to make sure that I am giving back within our community to those who are struggling and help them with these funds that are available,” said Kelliher who works to help companies expand their businesses through marketing, social media, website development and management, and digital advertising.

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“The shift to digital marketing presents cost and resource challenges to many small businesses that are challenging at any time but may seem particularly daunting when the business is also facing the added pressure of a global pandemic,” said Kelliher. “We welcome the opportunity to offer our services to businesses that recognize the need to incorporate more digital solutions but are overwhelmed or not quite sure where to start.”

“The COVID-19 pandemic has required many storefront businesses that are used to relying on foot traffic and in-person transactions to quickly shift to a more virtual business model. This can be an overwhelming and expensive proposition at a moment when business owners are short on both money and time,” said NJEDA Chief Executive Officer Tim Sullivan, who serves as a Co-Chair of New Jersey’s COVID-19 Restart and Recovery Advisory Council

 
In May, Governor Murphy established the Restart and Recovery Commission to guide New Jersey’s recovery from the economic downturn caused by the COVID-19 pandemic. One of the most pressing concerns the Commission identified is small businesses’ need for assistance transitioning in-person activities to a digital space that is safer for businesses owners, employees, and customers.

Drawing on the Commission’s insights, the NJEDA crafted the Ecommerce Technical Assistance Program to provide a variety of services for businesses, from designing and implementing electronic systems for placing orders, processing payments, and booking appointments to training business owners and staff to effectively use and maintain these new ecommerce tools. In addition to supporting clients who fill out the NJEDA’s intake form, the marketing firms the NJEDA has contracted with for the Program are also required to seek out businesses to support.

To ensure this assistance is available to firms that need it most, the NJEDA has required them to make a good faith effort to ensure that at least one-third of the clients they serve are located within approved Opportunity Zone-eligible census tracts and to focus on serving small, women-, minority-, veteran- and disabled veteran-owned businesses. 

Future expansions of the Ecommerce Technical Assistance Program may open it up to a broader range of businesses.

Interested business owners should sign up via the intake form or contact ecommerceta@njeda.com.

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