Synopsis

Independent brands across categories are relying in a big way on D2C websites built on Shopify’s SaaS platform, which automates almost all e-commerce functions for a monthly subscription. However, Shopify will eventually have to find ways to attract small, unorganised brands and expand its potential market to make the subscription model viable.

When the pandemic hit, Gurugram-based food company Slurrp Farm knew what to do. It was “newly digital” but its website was up and running, and it had begun selling via Amazon and Bigbasket, too. Largely dependent on offline so far, co-founder Shauravi Malik made an almost unthinkable decision – moving 50% of Slurrp Farm’s business online. Around 1,400km away, in Mumbai, Disha Singh was grappling with a serious question: “With the pandemic

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