Stop & Shop has unveiled a new ecommerce platform and a revamped loyalty program called Stop & Shop GO Rewards.

The company aims to provide customers more opportunities for savings no matter how they shop – in-store or online – and comes on the heels of Stop & Shop’s recent announcement that the brand is increasing omnichannel capacity with the addition of three new warerooms and 50 more Pickup locations this year.

Customers who previously used Peapod.com and the Peapod app will now place their orders directly at StopandShop.com or via the free Stop & Shop® mobile app. Stop & Shop’s new ecommerce site allows shoppers to build their shopping list, shop directly from the weekly digital circular and relevant in-app and on-site promotions, complete their grocery order online and choose to either pickup their groceries at their local store or have them delivered to their doorstep. For shoppers who have used Peapod previously, orders and history will automatically transition over to the new Stop & Shop Pickup & Delivery platform when logging into their Stop & Shop online account. New customers can create a Stop & Shop account and begin shopping immediately.

In addition to the new website and mobile app, Stop & Shop is also offering customers more opportunities to earn rewards and save 15% or more with the launch of Stop & Shop GO Rewards. Fully integrated into the StopandShop.com website and Stop & Shop® mobile app, this digital loyalty program allows shoppers to earn one GO Point for every dollar spent in-store or online. While previously only gas rewards were available, customers now have the flexibility to convert their GO Points into several rewards including money off their next grocery order, gas savings at Stop & Shop fuel stations and participating Shell locations or even donating their GO Points cash equivalent to their local food bank.